Bayer has partnered with AgroStar, a Pune-based e-commerce firm in the farm input space, to deliver seeds and crop protection products directly to the farmer’s doorsteps.
Farmers in North, West and Central India can now order Bayer’s seeds and crop protection products for their entire crop lifecycle and receive agronomic advisory through AgroStar’s digital agri-tech platform, the company said. Bayer plans to extend the home delivery option to other parts of the country in the future.
With agri-input shops remaining partly shut, AgroStar is fulfilling farmers’ orders through its over 500 strong network of last-mile delivery partners, who are doing doorstep delivery of agri-inputs. More than 15,000 farmers have benefitted from this service and have avoided stepping out to buy agri-inputs ahead of the kharif season, Bayer said.