In April 2017, Butterfly Edufields Pvt. Ltd., in Hyderabad, India, was experiencing a rapid growth in demand and needed to find ways to expand its capacity to meet this demand without significantly increasing costs. The company created innovative teaching and learning products for students in grades 1 through 10. Working with these products hands-on helped students understand various mathematics and science concepts such as magnetism, light, and sound. The founder and chief executive officer asked the head of production and stores to evaluate the company’s existing production processes and capacity and to suggest options for improvement at a senior management meeting, scheduled for a week later.
Kalyana C. Chejarla is affiliated with Institute of Management Technology, Hyderabad. Sourabh Bhattacharya is affiliated with Institute of Management Technology, Hyderabad. Siddhartha Modukuri is affiliated with Indian School of Business.