B2R (Business-To-Rural) is a for-profit social enterprise which sets up and operates rural Business Process Management (BPM) centers in Uttarakhand, India, with the aim to deliver business value together with social value. In operation for nearly four years, we currently have six delivery centers of 50 to 75 seat capacity each and a team of close to 300 rural youth spread across these six locations, 58% of whom are women.