Premium cereals brand Soulfull became a part of Tata Consumer Products in the latter’s search for FMCG glory. But the company will need more than just a niche offering to break into a segment studded with mainstream favourites
Premium cereals brand Soulfull became a part of Tata Consumer Products in the latter’s search for FMCG glory. But the company will need more than just a niche offering to break into a segment studded with mainstream favourites